Converting designs to fully functioning websites.
Providing Technical assistance for WordPress clients
From custom functionality to full website design.
Unbranded or White-label services are services provided by one business then rebranded and sold by another as their own.
Easy Web Things provides unbranded web-development services, enabling other businesses to offer website creation under their own brand.
Easy Web Things provides unbranded services, working behind the scenes to deliver high-quality WordPress solutions under our partners own brands.
From implementing custom designs to creating fully functional websites, we allow agencies to expand their services without taking on additional full time staff.
Our partners often face challenges such as:
Designers create beautiful visuals but need expert help to translate these into functional websites.
Designers and Digital Marketing companies have client requirements for functionality that is outside the agencies usual area of expertise.
IT and hosting companies have clients requesting full-service web design and development.
Easy Web Things provides a range of WordPress services tailored to each partner’s needs:
For a Designer:
A designer for a Digital Marketing Company provides designs for their clients websites. Some designs feature custom interactive elements that the designer struggled to achieve in WordPress. Easy Web Things implemented the design using custom code. This allowed the designer to provide a unique end product to their client, without needing to learn complex development skills themselves.
For a Digital Marketing Company:
A Digital Marketing Company often receives requests for integrations and troubleshooting WordPress websites, that is outside their usual expertise. We work with their clients as requested, to provide WordPress technical support, troubleshooting, and development services.
For an IT and Hosting Company:
An IT and hosting company receives requests for web design services. Easy Web Things provides an unbranded solution, taking on the entire web design and development process. The IT company delivers sites to their clients under their branding, enabling them to provide a complete WordPress design and development solution.
Agencies save time and avoid technical hurdles by outsourcing tasks that are outside of their area of expertise.
Agencies can confidently offer additional services, boosting their value to clients.
Agencies can meet intermittent demand increases, without the ongoing cost of hiring full-time in-house WordPress experts.
We don’t display the names or projects of companies who use our unbranded services. This ensures our partners can confidently present our work under their own branding.
We honour our non-compete agreements. If we are approached directly by our partners clients we refer them back to our partners.
This time last year, I posted about spring cleaning your website. And guess what… it’s September again, and I’m going to write about it again!
Time to review and consider S.P.R.I.N.G – Server, Plugins, Responsiveness, Intent, Navigation, Graphics.
Important: Backup your site before making changes. I know Spring doesn’t have a B for Backup which ruins our acronym, so lets just remember A.B.C. – Always Backup Computer-stuff.
Also Important: If we are managing/maintaining your website, you don’t need to do this! We do it all for you. This guide is just to help people who are doing this on their own.
Review your websites server or hosting requirements.
Is your website hosted on a shared server?
Do you have still have sufficient space and speed for your website?
Do you know where your website is hosted? Do you know how your website is hosted? Are you happy with performance?
Has your website grown with additional pages and posts, or additional functionality?
One of the most common WordPress performance problems I see, are e-commerce stores being run on cheap shared hosting. If your site is large or complex, consider moving to more than just the bare minimum. You and your customers will be glad you did it!
If your hosting says certain resources are ‘unlimited’ this is often a sign that the server resources are shared between a number of websites without any set limitations between sites. This could mean that when one site is busy, other sites on the same server are affected.
This is fine for smaller websites, but if your website has a certain level of complexity or traffic, it may struggle for resources, resulting in reduced performance. Slow sites are frustrating for customers, and for anyone trying to work on the website.
Consider moving to a Virtual Private Server, a dedicated server, or managed/premium shared hosting which ensures that there are plenty resources for the sites on the server.
Plugins can add valuable functionality to wordpress. And it often seems like there really is a plugin for everything.
Many plugins have multiple features.
Sometimes, you might add a plugin to complete a short task with just one feature, and neglect to remove the plugin. If this happens a few times, or if there are a few people working on a site, the number of excess plugins can get out of hand. This can affect the performance of your site.
Go through every plugin and check what it does, and if you still need it. I like to keep a document of plugins I’ve installed for each site, with notes on when I installed them and why.
Spring clean your plugins by removing any you don’t need. This could include:
Last year I had Review and Refresh content for R. But, since I’m the one making up this list, I can just change my mind.
I’ve decided Responsiveness is more important to check over (if you’re not already doing it regularly, and don’t have a maintenance plan that includes it).
Check the following pages on the following devices:
Pages to check:Check on different operating systems and browsers for each type of device, and even consider checking the browsers built into apps such as FaceBook.
If you want to be really thorough, you can even check your website on a Smart TV and a Smart Watch.What was your intention when you built your website? What was your website intended to do? To advertise your business? To allow customers to easily purchase something? To communicate a schedule? To deliver learning?
Have things changed? Does your still website fit its intention and purpose?
Do you need to add features to get what you need from your site? Do you need to remove features that add clutter and don’t fit the true intention of your website?
Check out your menus and make sure it’s still easy for customers to find important information.
If your site regularly has new products or pages added, ensure these are arranged well, with appropriate tags and categories.
Ensure your menu takes people to helpful pages, and only helpful pages. If you have a lot of those uh… SEO pages… use internal linking or have a few links to the useful ones in your footer, rather than adding literally everything to your main menu.
Too many options confuse people.
And the thing about people… When driving, and when trying to find a specific product on a website, they don’t like to read a lot of words. They just want to get where they’re going.
Think about how effective road signs are, and let it inspire your main navigation menu. A stop sign doesn’t say “You should stop your car here and check for traffic before proceeding.” It just says “STOP”. Likewise your main navigation menu doesn’t need to say “Read about our services” when it could just say ‘Services’.
Are your graphics and images good quality and the appropriate resolution?
Ideally you’ll be updating your site regularly with fresh content and images. But… if it’s got to Website Spring Cleaning Month and you haven’t done it since last year, do it now. It’s an easy thing for busy business to overlook.
Also… check that your website has a favicon. This is the little logo that appears on the browser tab, making it easy to spot your website amongst a myriad of open tabs.
This post is a test post.
Testing ActivityPub. Does editing here change the post when viewed elsewhere?
Yes it does, the answer is yes when the post is on this server, but it seems other servers may show an older copy of this post.
Well, this seems to be working. Good.
If you’re wondering what on earth I’m on about, I’m setting up this blog with Activity Pub, so it can be followed within the Fediverse.
If you have heard of the Fediverse, and are reading this blog on something like the Mastodon social media… Yay! You can see it! That’s great, it works! And also I’m really excited that replies via other clients seem to show up as comments on this blog.
If you have never heard of the Fediverse, well that’s ok. Please read this article that Douglas Adams wrote about the internet in 1999, to emotionally prepare you for new things. https://douglasadams.com/dna/19990901-00-a.html Then, read about what the Fediverse is on Wikipedia here: https://en.wikipedia.org/wiki/Fediverse
Add the following CSS to your sites global CSS or on the Loop Grid Widgets Advanced page if you prefer.
I’ve had a couple of questions recently about ‘read more’ buttons. Usually a Read More button in the WordPress archive takes you to the relevant post page, but what if it just revealed the full content on the archive page instead?
WordPress by default has two kinds of content that can appear in the Archives, or Post List. The Page Content, or an Extract. WordPress can also automatically create an extract from your content, but often the automatic extract will have no formatting, making the extract preview hard to read.
A solution I’ve occasionally used, is an Archives page using Elementor Loop Grid, set to display the whole post content. A ‘read more’ button is added, where clicking the button expands to display the full post. The post can be contracted to a preview.
To do this you will need to use CSS for the box, and some Javascript to control the box size and change the ‘read more’ button to a ‘read less’ button.
Start by creating your Elementor Loop Grid. This will display your post name, featured image, post meta, and use Post Content rather than extract. Add a button with ‘Read More’ text below the Post Content Widget (or text widget populated by dynamic content).
The Read More button and the Post Content Container, will need a custom class, which you can add on the ‘advanced’ tab of each widgets settings.
I have given the Read More button a custom class of .read-more-btn and the Post Content container is .readmorecontainer
/* Container for the post content */
.readmorecontainer {
overflow: hidden;
max-height: 24em;
transition: max-height 1s ease-in-out;
}
/* Expanded state of the post content */
.readmorecontainer.expanded {
max-height: none;
}
.read-more-btn {
cursor: pointer;
display: block;
margin-top: 2%;
}
Now add the following Javascript to Elementor’s custom code section.
document.addEventListener('DOMContentLoaded', function() {
const readMoreButtons = document.querySelectorAll('.read-more-btn');
readMoreButtons.forEach(button => {
const postContent = button.previousElementSibling;
if (postContent.scrollHeight <= postContent.clientHeight) {
button.style.display = 'none';
}
button.addEventListener('click', function(event) {
event.preventDefault();
if (postContent.classList.contains('expanded')) {
postContent.style.maxHeight = postContent.scrollHeight + 'px';
postContent.offsetHeight;
postContent.style.maxHeight = '24em';
postContent.classList.remove('expanded');
this.textContent = 'Read More';
postContent.scrollIntoView({ behavior: 'smooth', block: 'start' });
} else {
postContent.style.maxHeight = postContent.scrollHeight + 'px';
postContent.addEventListener('transitionend', function handler() {
postContent.style.maxHeight = 'none';
postContent.removeEventListener('transitionend', handler);
});
postContent.classList.add('expanded');
this.textContent = 'Read Less';
}
});
});
});
To see a preview of how the code below works, visit my news pages where it is currently in use. https://easywebthings.co.nz/category/faq/
Want me to implement this or something similar on your site? Contact Easy Web Things
If you’ve added a read more button like this to Elementor, or something similar, I’d love to hear how it went.
(Post 3:50pm 24 June 2024)
Elementor has now released a widget called the ‘Read More Widget’ that does a similar thing to the code I’ve mentioned. However, it’s implementation is a little different, and it appears it needs to be added to each post, and from what I’ve seen it doesn’t have an expansion effect to view the full post within the archives window.
If you want to use the Elementor Read More widget, add it partway down a post. Then, when the post appears on an archive page, the Read More button should also appear. When I tested this, the read more button took me through to a post page rather than expanding the post within the archives page.
At the time of writing this update, I am still using the code from my original post to implement ‘read more’ in a loop grid, as this enables me to apply it to all posts, rather than adding it manually to each, and I like the post expanding within the archive page.
You can read more about the Elementor ‘Read More’ widget here: https://elementor.com/help/read-more-widget/
Sell and send tickets within the event website, without sending purchasers to third-party sites.
Updating the site with a fresh fun look, and simplifying content.
Maintain and manage all aspects of the website, so the event organisers can concentrate on the event.
In 2023 the new owners of the Christmas Country Fête wanted to incorporate ticketing into their website.
We enjoyed building a new site, and providing ticketing for this popular event.
We look forward to another year of The Christmas Country Fête for 2024!
Hello again!
We’ve been busy, which is great of course. But naturally, our website and socials get a little neglected because…
Thanks for dropping by though, and we’ll endeavour to update more often… soon…
-Kristie, and Mosaic the Office Cat.
Happy New Year, a big welcome to 2024.
One question that seems to come up often, especially in this economy, is ‘how do I build my own website, myself, all by myself’?
I’m going to try to write this as fast as I can, because time is short, but I think I can do it, I think I can write something helpful very quickly… lets go!
Now, if you want to live life on easy mode and you only need something genuinely basic, don’t even read this. Go straight to SquareSpace.com or for a kiwi option, rocketspark.co.nz
Need something free and don’t mind the hosts advertising all over your page, try wix.com
But if you want more than the basics, and the opportunity to expand on the usefulness of your website and add extensive features over time, go with WordPress.
Read through this as a starting point, and do give me a yell if you need help.
Most people start here, with a web address. This is often your business name or idea name, followed by .com or .net or .co.nz or similar.
You can buy your URL from a Domain Registrar, and you usually pay for it yearly.
If you’ve bought a domain on its own, your domain name won’t do anything until you’ve pointed it to a website.
When someone visits your domain name in their browser, your website data is fetched from where your website is hosted.
Hosting is when special computers (servers) have the files and database of your website saved on them.
Cloud hosting, is, essentially a bunch of servers joined together with fancy software. It’s not up in the sky, it’s in data centres all over the world. If anyone tells you “My website doesn’t have a server, it’s up there on the cloud” and then they point upwards, at the sky, they’re sadly misinformed.
Your hosting may be combined with website-building software. SquareSpace, Wix, Shopify, Webflow and RocketSpace combine hosting and website-building software into one product. They can make building a basic website an easy streamlined experience. If you buy your domain name through them as well, you might not even realise your website has html files and a database saved somewhere.
But there are thousands of hosting options out there, and the kind of website you are creating will determine what kind of hosting you need.
If you are using WordPress you can choose to host with wordpress.com or you can upload the WordPress files to nearly any host/server. This is made easier if you use a hosting control panel software like Cyberpanel or CPanel, both of which have extremely quick WordPress set-up times.
Hosting can vary greatly in price and quality. Shared hosting is usually cheapest, and for a basic website it’s fine. If you are running an online store you may need to upgrade your hosting to get good performance. Some cloud hosting allows you to scale quickly if you suddenly need more resources. This can be quicker and easier than moving your website to a different server.
When you have chosen your hosting, you need to link the URL to where your website files are hosted.
This is done using something called Nameservers.
A DNS (Domain Name System) record associates important information with your URL.
The A Record tells what IP address your domain should point to. The MX record tells where your email should be sent. And the Name Server or NS record, tells where a computer should look to find the A record and other records.
Your host will provide you with Nameservers, and you can add these to your URL’s records to direct your URL to where your website is hosted.
You also need to ensure your URL is entered at the host end, it should have an A record and other records recorded with the host.
You will need to ensure you have the correct MX records for your email. If you use Google Workspace or Outlook, they will provide you with the appropriate MX records to add.
When setting up email you can add a handful of other records to ensure deliverability DMARC, SPF, DKIM, actually, this deserves its own post I think. Put it on my to-do list please.
Now for the fun part.
How you go about this will all depend on the web-builder you’ve chosen.
With WordPress you can add website-builder plug-ins such as Elementor and Divi. This gives you more customisation options than just using a theme.
To add a plug-in, you can search for it in the plug-ins menu, or upload a .zip folder containing the files. Plug-ins can also allow you to add a wide variety of other functionality. Be careful not to use more than you really need, as too many can affect website performance on cheaper hosting.
In WordPress (and many other website-builders) you can select a theme, which controls how the website looks. You can usually adjust colours, fonts, content, and images. Some themes are made to work well with website-builders, like the Hello Theme for Elementor.
Websites usually divide each page into 3 sections. The header, the body, and the footer.
The header goes at the top of the page, and should remain the same for each page of the site.
The header should contain your business name, your logo, and a menu.
The footer goes at the bottom of the page, and also should stay the same on each page. Popular inclusions for the footer are; contact details, links to terms and conditions, and links to important pages in list form.
The body is where each page’s content is. The body should be different for each page.
Important pages to include are:
Homepage, Services, About, Contact, and News.
In WordPress, you have ‘Posts’ as well as ‘Pages’. Posts are for news items and are displayed as full posts or extracts on the news page. In the settings section of WordPress, you can choose for your homepage to be a page you’ve created or a list of your posts.
In this day and age, with the great website-building software about, you shouldn’t need to touch code to create a basic website.
But if you’re a bit curious try this out…
Create a new .txt (plain text) document in textEdit or notepad.
Type in:
<html>
<head></head>
<body> Hello World
</body> </html>
Now save and close the file. Change the extension of the file from .txt to .html
Double-click the file to open it.
Woah! It should open in a browser, and look you’ve made a website! It’s hosted on your own computer, and not accessible to the public, but it’s a very very very basic starting point.
If you put in the time and effort you can make a whole website this way. You can also learn to use a code editor like Visual Studio Code, which makes your code easier to read when there is a lot of it, and helps you to locate problems with your code.
There are a tonne of learn-html resources online, a lot of them free. You should also learn CSS to style your website, and you could learn a bit of JavaScript, how about some PHP, SQL… it’s a slippery slope. You might spend more time on your website than on your business!
WordPress itself gives the code-curious a great learning opportunity. You can build your entire website without needing to look at all that lovely open-source code… But you can look if you want… then you can dive right into the files and break stuff! Then learn a lot while you fix it. Fun times!
Ah! I’m out of writing time!
I hope this was at least a little helpful as a starting point for anyone wanting to do a DIY website.
I often run out of time for news posts, but this year I’m going to try harder to include some helpful information in my monthly news posts, addressing more frequently asked questions, or problem-solving situations.
If you have a question you’d like me to answer, or something you’d like me to write about, flick me an email at hello@easywebthings.com or message Mosaic on socials.
If you’re reading this, this website has made it to a new server!
We’re also trialing .co.nz URL instead of .com, to make it clearer that we’re New Zealand based.
The Christmas Country Fête, whose website we built and maintain, had its big day on October the 26th. Despite some windy weather it sounds like the event went well. Looking forward to it happening again in 2024!
It just so happens to be Halloween as I write this. I’ve been a bit under the weather so I won’t be heading out trick or treating. But I will be planting pumpkin seeds in the garden. A suitable southern hemisphere halloween activity.
Well, that about wraps things up for October. It’s been a busy month, and things only look busier heading into summer and the festive season.
Have a great November!
– Kristie
Spring is here, according to popular opinion (though the actual date is subject to some controversy… should the decision be astronomical or meteorological?)
Here at Easy Web Things we are looking forward to a busy summer, and lots of fun weekends enjoying the great outdoors. But spring cleaning is on the list in the meantime, and not just for the house and office…
We’ll be spring cleaning websites this month!
Feel like giving your own website a spring clean yourself? Read on for some handy tips…
Monthly maintenance is great, but sometimes it’s good fun to dive in and really sort things out. Have a declutter. Get ready for the coming summer.
Here is a fun acronym with a few ideas for a fun website spring clean. (Ok, yes, we all have different ideas about what is fun ok, this is fun for me!)
I did think about saying S is for SEO or Security, but these are ongoing tasks, not to be left for just for a Spring spruce up.
The server is the hardware that hosts your website. Like a computer, it has memory, a CPU, storage, an operating system, and it is connected to the internet. The server that your website is hosted on can have a direct effect on your site’s performance. Possibly your business doesn’t have its own server, but you pay for web hosting and perhaps don’t even think twice about how it works.
If you manage your own website it can be helpful to learn about your website’s hosting, and the servers your hosting company uses. Do you have your own server? Is it the whole server or a virtual server? Is your website sharing resources with other websites? Is it located in a specific location, or is it a cloud server? What are the limitations?
If you are running low on space, check that you haven’t filled your allocated space up with old backups. Keep what you need, and ‘declutter’ the rest.
Consider getting some help if you’re having performance issues and don’t know where to start. It’s great when the person managing your hosting works with you to achieve your goals, and you’re not left in the dark hoping for the best.
One for the WordPress users… What plugins do you have installed? Do you know what they all do? Do you still need them all?
Maybe there are some you installed for a single short task, that’s now complete. Or perhaps you have some plugins that do similar jobs, and an upgrade of one has made another obsolete?
List all your plugins, document each of their purposes, and ensure you are only running what you really need.
Deactivate and delete any plugins that aren’t needed anymore.
Read, review and refresh your main page’s content. Check the accuracy of information that is important to customers, like your business hours, prices, and contact information.
Update your Frequently Asked Questions with the questions customers asked you most often this year. Especially the kind of questions that take up time but don’t necessarily lead to sales.
If you have an online store, review your products. Are they all current? Do you need to remove any you won’t stock anymore, or update any with new variations?
Consider the true intent of your website.
If your website is intended to gather sales enquiries through organic search engine traffic, is it doing that?
If the intent of your website is to sell through an online store, is it achieving that goal?
If your website’s intent is to allow bookings, sell tickets, deliver learning, or answer customers’ frequently asked questions, is that what it actually does?
If you have a lot of features that don’t align with your website’s intent, consider carefully whether these are being used, or are actually a distraction for the main purpose of the website.
It’s ok to remove under-utilised features and focus on what your website really needs to deliver.
Is it easy for customers to find out what they want to know, or get where they need to go?
Find someone who is not very tech savvy and ask them to complete a common task on your website, while you peer over their shoulder taking notes. Don’t give them any hints! Can they do it? What makes it hard for them? Can you improve the navigation so it’s easier for them to get where they need to go?
Do you need to update your site’s images? Watch for old pictures that don’t show your best work, or are low quality or just look unprofessional. Consider taking some new photos if your front page images are outdated.
Also, make sure that your graphics and images have helpful alt text to describe images to people using screen readers. Make it useful and relevant, don’t just fill it with SEO keywords.
And if it really doesn’t sound like fun to you… well, you know who to call.
Thanks for reading,
Kristie
For those looking for a New Zealand specific perspective on getting a free website up and running, here it is. How to create a website for free in NZ.
I think most people looking for a free website are small business owners, freelancers, artists and bands, and people who want to explore web design. Any others? I’m curious about this, so let me know if you don’t fit into those boxes!
Back in the mid-2000’s I first looked into good free and cheap website options. Long story short, I ended up having to learn a bit of HTML and CSS to get the results I wanted.
Thankfully, times have changed and now you don’t actually need to write code to create a basic website.
And, you don’t need to pay for hosting for a free website.
Just remember though, you do get what you pay for. Free websites may include advertising for the provider, limited features, limited space, or limits on bandwidth.
Often it may be better to pay to get what you need. A website can be an important business investment.
But a completely free website is still a great start if you just don’t have the budget, and something is often better than nothing.
I would recommend a free Webflow site to someone who only needs a couple of pages to start with, is confident with technology, and would benefit from the Webflow CMS system if upgrading in the future.
I would recommend a free Wix site to someone who finds technology a bit more challenging, and is unlikely to need advanced features on their website in the future.
And I would recommend WordPress.com to someone who blogs or is likely to scale up to a fully-fledged WordPress.org site in the future.
Read on for more details…
Webflow has some great options for creating a free website hosted on their cloud platform.
However, you will need to to use one of their branded domains, and you won’t have full access to their content management systems. There is a limit to 50 CMS items, and 50 form submissions.
That said, you can create a decent looking 2 page brochure site on Webflow for free.
Your site will have a Webflow badge on it, and will be limited to 1000 visits per month.
To build a free website with Webflow, go to webflow.com and sign up for a ‘Starter Site’.
Webflow also has a free comprehensive online course available, if you are new to website building, so a free Webflow site can be great for learning to build Webflow websites.
The good news is, upgrading to a Webflow CMS plan and adding your own domain down the track is easy. The free starter site gives you a great introduction, and your site can be later expanded to add more functionality.
Wix free websites are pretty popular among small businesses in New Zealand.
The free version of Wix restricts you to one of their branded domains, and includes Wix advertising on your website.
There are also limits to storage and to google analytics.
To set up a Wix site, go to wix.com and sign up for an account.
Wix has a shallower learning curve than Webflow, but Webflow has a lot more functionality and options available in the long run.
It is worth clarifying that WordPress.org, and WordPress.com are slightly different.
WordPress.org provides a free OpenSource content management system that you can install and use on your own hosting.
WordPress.com is provides hosting and a web-building platform utilising a version of the WordPress.org CMS.
Want a free basic website with unlimited pages and a blog? Use WordPress.com
The free plan on WordPress.com includes 1gb of storage and unlimited pages.
Plus, once you’ve got the hang of WordPress.com if you later want to move from a wordpress.com site to a wordpress.org site in the future, you can easily export your content, and you will have already learned a lot of relevant information.
If you want an extremely flexible customisable option with room for nearly any future feature you can imagine? Use WordPress.org + paid hosting.
WordPress.org powers a huge amount of the internet. You can do just about anything online with a WordPress website.
RocketSpark is not technically free for everyone, but it is free for their web design partners.
I’ve mainly included it in the list because it is a New Zealand made website builder.
If you are a web designer and are looking for free options, do consider RocketSpark.
If you are a web designer, it is free for you to join the partner program and use RocketSpark to build clients’ websites. The clients you onboard would then pay RocketSpark for hosting and support.
There is also a 30 day free trial if you’re not a designer, but are interested in trying out their platform.
There are many paid platforms out there that provide a free trial but are not free long-term. Here are a couple that I personally think are good for beginners to look at.
Rocketspark has a 30 day free trial. If you continue with Rocketspark you would be supporting a New Zealand made product, and will have your data hosted on New Zealand based servers.
SquareSpace is not made in New Zealand, but it is very quick and easy for beginners. It also has a one month free trial if you want to test out its features.
I have focused this post so far on website builders that are personally familiar to me.
Below are some others that I have not tried, in case you have plenty of time on your hands and want to try out a lot of different options.
Use your website to tell potential customers important information about your business, and how to contact you. Don’t add too many features or irrelevant information.
Don’t use too many different fonts or colours (I know, I know, look who’s talking). To be really safe, pick one font that matches your logo or theme, and stands out a little, for headings. Avoid Comic Sans unless you run a kindergarten, and avoid Papyrus unless you are James Cameron. (And even then, think twice about it.) Pick an easy-to-read font for general text.
For keeping colours simple, choose one accent colour, and use it sparingly. Keep everything else fairly monochrome. (I’m having one of those ‘do as I say not as I do’ moments writing that.)
Spell check, and have someone else proofread. The occasional mistake is human. But, as your brain tends to miss your own typos it doesn’t hurt to have someone else take a look too.
If you are providing a location-dependent service, use your location along with your service, in the main heading of your site. This helps search engines (and customers) understand where you are.
Include the basics of Who What When Where Why How for your business.
Who are you, What do you do, When do you do it (opening hours), Why do you do it (what problem are you solving), Where do you do it (Location), and How do you do your job?
You don’t need to include every little detail, just enough to avoid confusion between similar businesses.
Tell potential customers about your unique selling point. Why should they use you instead of your competitors?
Use a smaller number of good-quality images, rather than a lot of mediocre images. Ensure your logos graphics and photos are the appropriate resolution. Using overly compressed jpegs, or using images compressed by Facebook or other platforms, can make images look distorted and low quality.
Check that your website looks good on a range of mobiles, tablets, laptops, and desktop computers.
Go to https://pagespeed.web.dev/ and enter your website’s URL. Wait while your page is analysed and results generated, then review the results.
You won’t always be able to fix every issue, especially on a free site. But you can use it to identify easily fixable problems like insufficient contrast between text and background, or images without Alt text.
Aim to get 100% score on Accessibility, Best Practices, and SEO.
Unless you have an exceptionally lite-weight site, you will probably need to do a lot of optimising, and maybe set up caching, to get to 100% speed on mobile. So don’t stress about that mobile speed score too much on a free site. As long as it loads in a reasonable period of time so your customers don’t give up, it should be fine.
Include all relevant information, and follow process for verification. Add your website to your NZBN database entry. You can also set up business pages on social media, and link them to your website.
Make sure you sign up to Digital Boost.
Digital Boost is a great FREE resource for New Zealand Businesses who need help to get online.
Digital Boost has videos on building your own website, and covers WordPress, Wix, and Squarespace.
Here at Easy Web Things, we don’t build websites for free. But we do create websites that are worth the price.
We believe that having us build a website should be solving a problem for you.
Maybe it’s saving you the time it would take to become really proficient with a website builder. Maybe it’s making your customers’ lives easier by allowing them to generate quotes or estimates online. Or maybe an online store will bring in more revenue for your business.
A free website may be a great starting point for you, but if you want to step things up a notch, we can convert your free website to something even better.
Consider moving to a paid website if you want to: